Every marketer knows that people respond better to non-verbal cues. Here’s a little test that illustrates the point. Without taking too much time or effort, just observe the very first thing that comes to mind when you see the following words:
- Hell’s Angels
- Tinker Bell
- Mother’s Day
If you are like me, each phrase conjured up a distinct, colorful image. I could almost smell the burning motorcycle engines and the fairy dust. That is because color speaks to the subconscious; texture is also in on that conversation.
At Comfort Colors we are known for our colors and textures. As a garment graphics professional, you are known for your designs and slogans — on the right background. Like us, you too are in the business of courting the subconscious which is why you have to be very thoughtful about the colors you choose.
Color psychology is not just the realm of academics and therapists, it’s your bread and butter. What?! You didn’t stay in school long enough to get that Ph.D in color psychology? Me neither, I was too busy printing T-shirts!
What colors will you choose next season? Give us a call, we’ve got some ideas. 800.545.6366. In the meantime, here are some fun articles about the effects of color that might help:
Color and Sleep
Color and Weight Loss
Color Psychology and Logo Design
comfort colors style 